Work · Case study · Product range
Modular kitchen system: one cabinet, every finish
A modular cabinetry range, shown as a single unit that changes finish and swaps in a wine-fridge module on camera. Customers see the whole range in one film, without a separate photoshoot for every option.
- Type
- Product range visualisation
- Delivered
- Range film and close-up stills
- Options shown
- Oak, painted finish, wine-fridge module
- Tools
- Maya, V-Ray, Nuke, Premiere Pro
The range
Same unit, three options
Because every option is built on the same model, a new finish or module is a material swap and a re-render, not a new shoot.
Up close
Built to hold up when the camera gets close
Close-ups are where renders usually give themselves away. Wood grain, worn edges, ironmongery and stone all had to survive a drawer opening in full frame.
How it was made
How it was made
Modular parts
Carcass, doors, drawers, worktops and the fridge module built as parts that fit together, the way the real range does.
A material per finish
Oak grain, painted finishes and stone worktops set up so any combination can be rendered.
Animate the options
Finish changes and the module swap choreographed into one continuous move.
Edit
Shots cut together into a single range film.
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