Undo what the day tied.

Tension is something the day ties into you. Halvo is the tool that unties it.

Most massage guns are sold like power tools: black plastic, aggressive numbers, gym lighting. Halvo goes the other way. It is made from materials you would keep in a living room (soft-touch umber, woven linen, oiled walnut, brushed dark silver), and it talks about relief in plain words. The rope is the brand's one recurring image. It shows tension as something physical that can be loosened, and Halvo is always the thing doing the loosening.

The wordmark is the name set in light sans capitals, tracked wide. The tracking is the logo: it reads as an exhale. The model name follows at reduced weight, never larger than the wordmark.

The palette comes straight from the product's materials. Colour is never applied to Halvo; it is what Halvo is made of. The body is a dark grey-brown, and every metal part shares one brushed dark silver. Light grey is the neutral ground behind the product and under the type.

Two voices. A high-contrast Didone for what Halvo says, and a light grotesque for everything that explains. The serif is used sparingly, one line at a time.

In film and print, the brand files use Bodoni and Segoe UI Light. Hanken Grotesk is the web substitute for Segoe UI Light. Never set body copy in the serif or headlines in bold.

Halvo speaks like a good physiotherapist: warm, brief and specific. Short sentences. Physical words (knot, hold, loosen, rest) over technical ones. It never shouts, never promises a cure, and never makes pain dramatic.

One-piece body

The handle flows out of the barrel in a long flare with no visible joint, then straightens into the grip.

41–45 mm grip

Hand-tool guidance puts a comfortable power grip near 40 mm, and built-up handles for arthritic hands near 44 mm. The linen grip runs 41 mm at the little finger to 45 mm at its fullest.

Shaped to the hand

Fullest under the middle and ring fingers, slimmest at the little finger, and narrower at the front where the fingers close. No finger grooves, so it fits any hand size.

12 cm of grip

A full palm width between a flared butt that stops the hand sliding and a flare under the barrel that carries the web of the thumb.

Padded linen

A soft, non-slip woven wrap over the whole contact area. Warm to touch, with no seams under the fingers.

Walnut base

A flat base, so Halvo stands upright on its own and can be picked up without reaching around it.

Accessibility copy should name the design choice and its benefit, as above. Don't claim the grip is suitable for any specific condition.

Shell

A soft-cornered clamshell covered in fine greige linen, the same weave as the grip.

Lining

Cool brown faux leather with a fine pebbled grain, in the lid and in the insert.

Insert

Holds Halvo on its side with the flat, bullet and cushion heads standing beside it.

Zip

One continuous dark silver zip around both rims, with a flat pull at the front.

Photograph the case open in the warm studio, product inside. Closed shots work as small secondary images only.

Halvo has two lighting worlds. Day is warm, soft and still: it sells the object. Night is cool, low and moving: it tells the rope story. Never mix the two in one frame.

Day · warm studio

Light

One large soft key from high camera left, a gentle fill and a thin warm rim.

Ground

Studio #EDE5D8, seamless, with a soft contact shadow.

Lens

85–100 mm equivalent, f/5.6. The whole product is sharp.

Use

E-commerce, packaging, press, web hero.

Night · film

Light

Cool rims from behind, one slow moving sweep, and the ember LED as the only warm light.

Ground

A dark cove that falls off to black, lit only at the edges.

Lens

Macro to 50 mm, f/1.8 to f/2.8. Shallow focus that moves with the action.

Use

Film, social cut-downs (9:16), campaign posters.

Graded frames from the 15-second "Knots, untied" film.