Work · Case study · Product concept
Halvo P1: launch visuals for a premium massage gun
Halvo is my own concept product, with an invented brand, built to show the launch package a wellness or tech brand would need. Before modelling, I read through what buyers say about the best-selling massage guns. They love the relief, but complain about batteries that die, guns that break and premium guns that are too loud. Halvo was designed around those complaints, and sold on one line: undo what the day tied.
- Type
- Self-initiated product concept
- Made so far
- Rope animation, campaign stills, travel case, brand guidelines
- Look
- Body taupe, padded linen, walnut and pewter
- Tools
- Maya, V-Ray
The product
Soft where your hand is
Design development
How the design got here
The first version used a leather grip on a stone plinth. The grip was then reworked through a stand-mounted version and a sculpted hand grip before settling on the padded linen comfort grip shown above.
Brand guidelines
A brand book for Halvo
Halvo's guidelines set out the idea, wordmark, colour palette, typography, tone of voice, the product's ergonomics, the travel case and how it is photographed, the same document a real launch team would work from.
View the brand guidelines
The idea
Knots, untied
Most massage guns are sold like power tools: black plastic, big numbers and gym lighting. Halvo goes the other way, with materials you would keep in a living room and plain words about relief.
The campaign uses one recurring image. A rope stands in for tension, and Halvo is always the thing loosening it. That shows relief without showing a body, and it reads in half a second with the sound off.
Campaign
Knots, untied, in motion and in stills
How it was made
From buyer research to campaign
Start with the buyers
Amazon reviews of nine best-selling guns, from $30 to $400, shaped the brief: a swappable battery, a build that lasts and a quiet motor.
Design for every hand
A pebble-shaped grip with a palm swell and a slight 6° rake, so it rests in the hand instead of needing to be clamped. It is easier to hold for people with less hand strength.
Clean, accurate build
Modelled in Maya at real-world scale with clean quad topology, down to the padded linen wrap with rolled edges and the flat walnut base that stands it upright.
A brand of its own
Brand guidelines for the invented company: wordmark, a palette taken from the product's materials, typography, tone of voice and two lighting worlds, warm day and cool night.
Rope, built and animated
The twisted three-strand rope is modelled strand by strand, then animated loosening, sliding off the nose and falling to the floor as the Halvo floats free.
Light and grade
Each setting lit in V-Ray, from warm studio to pool-side shadows, with the light graded and the product materials left untouched.
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